What is a business appraisal?

A business appraisal is a comprehensive process assessing the worth of a company based on a wide range of factors, including current and future financial performance, assets such as property and equipment and intangible assets including reputation and goodwill customer base, market conditions, economic factors, competitors, location and buyer appetite in the specific market.  Through their technical expertise and experience, an appraiser will determine the market value of a business, providing an essential guide for business owners to make an informed decision and set an agreed market price for their business sale.